Offer Guideline

1. The TCPA disclaimer must be shown at all times next to the submit button in a legible font size and color.

2. TCPA disclaimer must be exactly as listed below. If slightly altered, must contain all the important verbiage contained here and will be reviewed on a case by case basis:

• We take your privacy seriously. By clicking “Get My Quotes” you agree to the Terms of Service and Privacy Policy and to share your information with up to 5 participating lenders and other marketing partners, which may include the lenders, their brokers and partners (including home services companies) and for them to contact you at the phone number and email provided above about mortgage/refinance and other non-mortgage offers (including through automated means; e.g. autodialing, text and pre-recorded messaging) via telephone, mobile device (including SMS and MMS) and/or email, even if your telephone number is currently listed on any state, federal or corporate Do Not Call list. Consent is not required as a condition to purchase a good/service and standard message and data rates may apply.

• Links in the TCPA that contain partner companies must be kept up-to-date. It is preferred that you link your list with our links so no updates are required on your end. Otherwise, you should check back to these links for any updates:

3. Any rates provided must be real-time and sourced like:

4. Leads must not be generated from the following URLs:


5. No brand bidding.

• Six Phrase Match negatives.
“lending tree”
“lending” (lending isn’t a good keyword anyway)

• Do not bid on any specific bank or lender’s company name (or their misspellings) including, but not limited to: Quicken, Bank of America, CitiMortgage, etc.

• Please do not bid on other branded terms, such as degreetree, servicetree, doneright, (or the two word or .com versions of these, etc.), or on misspellings of any of our branded terms. As long as you’re not bidding on these, you don’t need to add them as negatives.

• Please send your traffic to your own affiliate-owned domain (not a LendingTree branded domain, or subdomain). It’s OK if the form is “Powered by LendingTree”, but there can be no violations of Google’s double serving policy associated with LendingTree.

6. Search Engine Marketing (SEM) – Google, Bing, Yahoo.

• Vendor may not bid on any of AAG’s trademarked terms, including any variations or misspellings thereof for Search or Content-based campaigns on Google, MSN, Yahoo, or any other Search Engine.

• Vendor may not use AAG’s trademarked terms in sequence with any other keyword (i.e. AAG Info Kit).

• Vendor may not use trademarked terms in Ad Title, Ad Copy, Display Name, or as the Display URL.

• It’s the Vendor’s responsibility to exclude AAG’s trademarked terms within their advertising system, and it’s strongly suggested to add AAG’s trademarked terms as negative keywords. AAG has a strict, no tolerance policy on pay per click (PPC)/SEM trademark bidding.

• Trademark Terms include: AAG,, AAG Reverse Mortgage, AAG Reverse, AAGReverse,,, Reverse Mortgage Expert, Reverse Mortgage Experts, RM Experts, ReverseMortgage.Expert,, RM Educator

7. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list ( from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

Keyword restrictions:*

*No trademarked terms including misspellings.

KeywordMatch Types
AAG ReverseExact/Phrase
AAG Reverse MortgageExact/Phrase
kwicken loans adjustable rate mortgagesExact/Phrase
kwicken loans fha loansExact/Phrase
kwicken loans first time buyerExact/Phrase
kwicken loans fixed rate mortgagesExact/Phrase
kwicken loans low mortgage ratesExact/Phrase
kwicken loans pre approvalExact/Phrase
kwicken loans rates 15 yearExact/Phrase
kwicken loans rates 30 yearExact/Phrase
kwicken mortgage calculatorExact/Phrase
kwicken mortgage ratesExact/Phrase
kwicken refinance loansExact/Phrase
kwicken reverse mortgageExact/Phrase
Quicen LoanExact/Phrase
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Quicer LoanExact/Phrase
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quicken adjustable rate mortgagesExact/Phrase
quicken arm mortgagesExact/Phrase
quicken competitive pricingExact/Phrase
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quicken harp loansExact/Phrase
quicken home affordable refinance programExact/Phrase
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quicken loans refiExact/Phrase
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quicken reverse mortgageExact/Phrase
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quicken variable rate mortgagesExact/Phrase
quickenloan comExact/Phrase
quickenloans comExact/Phrase
Quicker LoanExact/Phrase
Quicker LoansExact/Phrase
quiken arm mortgagesExact/Phrase
quiken compare ratesExact/Phrase
quiken du refi plusExact/Phrase
quiken fha loansExact/Phrase
quiken first time buyerExact/Phrase
quiken harp loansExact/Phrase
quiken home loansExact/Phrase
Quiken LoanExact/Phrase
Quiken LoansExact/Phrase
quiken loans adjustable rate mortgagesExact/Phrase
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quiken loans fixed rate mortgagesExact/Phrase
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quiken loans reviewsExact/Phrase
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quiken rates 30 yearExact/Phrase
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quiken refinanceExact/Phrase
quiken secure advantage loansExact/Phrase
quiken va loansExact/Phrase
Quiker LoanExact/Phrase
Quiker LoansExact/Phrase
Reverse Mortgage ExpertExact/Phrase
Reverse Mortgage ExpertsExact/Phrase
RM EducatorExact/Phrase
RM ExpertsExact/Phrase
rocket loanExact/Phrase
rocket loansExact/Phrase
rocket loans adjustable rate mortgagesExact/Phrase
rocket loans arm mortgagesExact/Phrase
rocket loans compare ratesExact/Phrase
rocket loans competitive pricingExact/Phrase
rocket loans first time buyerExact/Phrase
rocket loans harp loansExact/Phrase
rocket loans home affordable refinance programExact/Phrase
rocket loans home loansExact/Phrase
rocket loans low mortgage ratesExact/Phrase
rocket loans mortgage calculatorExact/Phrase
rocket loans rates todayExact/Phrase
rocket loans refinanceExact/Phrase
rocket mortgageExact/Phrase
rocket mortgage arm mortgagesExact/Phrase
rocket mortgage competitive pricingExact/Phrase
rocket mortgage du refi plusExact/Phrase
rocket mortgage first time buyerExact/Phrase
rocket mortgage fixed rate mortgagesExact/Phrase
rocket mortgage harp loansExact/Phrase
rocket mortgage lp reliefExact/Phrase
rocket mortgage mortgageExact/Phrase
rocket mortgage mortgage ratesExact/Phrase
rocket mortgage pre approvalExact/Phrase
rocket mortgage quick approvalExact/Phrase
rocket mortgage ratesExact/Phrase
rocket mortgage rates 15 yearExact/Phrase
rocket mortgage rates 30 yearExact/Phrase
rocket mortgage refinance loansExact/Phrase
rocket mortgage reviewsExact/Phrase
rocket mortgage va loansExact/Phrase
rocket mortgagesExact/Phrase
rocket mortgaggeExact/Phrase
rocket quickenExact/Phrase
rocket quicken loansExact/Phrase
www quickenExact/Phrase
www quicken loansExact/Phrase
www quickenloanExact/Phrase
www quickenloansExact/Phrase
www quickenloanscomExact/Phrase

Export Keyword Restrictions

Last updated: October 2017